Naturo's Exciting Rebrand Enhancing Nutrition – Q&A’s

Naturo's Exciting Rebrand Enhancing Nutrition – Q&A’s

At Naturo, we are thrilled to unveil the new and improved look for our cat and dog food ranges. Our commitment to providing excellent nutrition remains steadfast, and we are excited to share the enhancements made to our products. The changes are not just about a fresh appearance but also about elevating the nutritional content to support your pet's overall health and vitality.

Will This Change the Product My Pet Loves?

Rest assured; the new brand is focused on making the products your pets already love even better. We've retained all the excellence your cats and dogs enjoy and added more nutritious elements to support digestion, growth, coat health, gut health, heart health, and overall well-being. Naturo remains dedicated to creating quality natural food that your pets will continue to adore.

Why Have We Undertaken This Rebrand?

As a pet food family business with over 50 years of experience, we take pride in delivering the best in nutrition and high-quality natural ranges to our pets and their families. The rebrand is a reflection of our ongoing commitment to excellence, ensuring that our premium Naturo product range continues to meet the highest standards of quality, nutrition, and innovation.

What Has Changed?

We've made thoughtful adjustments across the Naturo ranges for both cats and dogs, maintaining the same great taste while enhancing nutritional benefits. Here are some key changes:

Across all ranges:

  • Naturo meat content in trays and pouches has increased to 65%, providing greater protein and essential amino acids while maintaining complete food nutrition.
  • Our vegetable and fruit content includes blueberries, cranberries, pomegranates, sweet potatoes, carrots, mixed peppers, garden peas, and mixed vegetables, offering enhanced minerals, vitamins, and antioxidants for heart health, well-being, and vitality.
  • FOS and MOS fibers from chicory root have been added to support healthy digestion.
  • Yucca has been included to reduce stool odor and protect the body from damage.

For dogs:

  • New ranges launching in January 2024 include Naturo puppy 400g trays and Naturo 100g pouches for dogs, offering more convenience and palatability for all breeds and sizes.
  • The 150g tray has been changed to a pouch for portability, reducing weight, excess packaging, and CO2 emissions.

For cats:

  • An exciting new range has been developed to improve palatability, featuring tasty and healthy recipes for kittens, older cats, and sterilized cats, all contained within an 85g pouch.
  • Naturo cat pouches now contain probiotics, including blueberry, cranberry, and pomegranate.

At Naturo, we remain dedicated to providing the best for your pets, and we're excited for you to experience the enhanced nutrition and sustainability of our rebranded product range. Thank you for choosing Naturo, where excellence and care for your pets come first.