100% Natural
Ensuring you are feeding your pet a nutritionally complete meal without added nasties
Naturo Natural Pet Food was created after we identified the need for a 100% natural pet food that was accessible for all pet parents.
With our dogs and cats being a four-legged family members, we knew the importance of having a healthy, complete meal, without any artificial colours, flavourings or preservatives was to pet parents.
The European Petfood Industry Federation (FEDIAF) states that natural pet foods should only contain components to which nothing has been added and have undergone only processing that maintains their natural composition. FEDIAF allows the use of synthetic vitamins and minerals with an appropriate disclaimer. By choosing natural pet food, pet parents can be reassured that the food does not contain chemical additives. Our Naturo recipes are made with high-quality ingredients, with each ingredient serving a purpose for your pet’s health.
We do not use inedible and poorly digestible animal products, bulking agents, or synthetic chemicals in our products.
We work closely with leading nutritionists to ensure our formulations specifically meet the nutritional needs of your pet.
The Benefits of Natural Pet Food
Find out why so many pet parents trust natural
A Healthy, Happy Pet
Naturo promotes healthy digestion, shiny coats and increased energy levels to help your pet thrive.
Peace of Mind
We clearly list every ingredient we use, so you can feel confident knowing what's in your pet's bowl.
Responsibly Made
From responsibly sourced ingredients to sustainable packaging, Naturo supports a healthier future for your pet and the environment.
FIND THE RIGHT Dietary Needs FOR YOUR DOG
Only the best for your bestie: human-grade food for squeaky-clean recipes
Dietary Needs
Wet & Dry Food
Life Stage
Grain Free
Our grain-free recipes support digestive health naturally, without artificial colours, flavours, or preservatives, making them ideal for sensitive tummies.
Gluten Free
Our gluten-free recipes are crafted to aid digestive health providing a natural, balanced meal perfect for dogs with delicate digestion.
Dog Food with rice
Our brown rice recipes provide easily digestible carbohydrates that are gentle on your dog's stomach.
Wet Grain Free Dog Food
Naturo's natural grain free, and grain & gluten free dog food ranges are designed for dogs with sensitive stomachs or skin sensitivities
Dry Dog Food
Naturo Grain Free dry food is a complete pet food for dogs which has been made using no artificial colours, flavourings or preservatives and with no dairy, no soya and no wheat.
Puppy Dog Food
Our premium puppy food provides the best option for pet parents who want nutritious and balanced meals to support their dog’s health.
Adult Dog Food
Naturo contains 100% natural ingredients with added vitamins, minerals, and calcium to support your dog’s immune system, teeth, and bones.
Senior Dog Food
Our Senior Dog Food recipe is a complete pet food specifically made to be easily digested and delicate on Senior Dog stomachs.
100% Natural Nutrition
Naturo uses high quality, natural ingredients that never contain any artificial colours, flavours or preservatives. Our grain-free recipes support healthy digestion and wellbeing, making them ideal for pets with sensitivities or dietary needs.
Peace of Mind for Pet Owners
With Naturo, you know exactly what's in your pet's bowl. Our transparent labelling and commitment to natural ingredients means no hidden nasties - just wholesome pet food you can trust.
Sustainably Sourced
We care about your pet and the planet. Naturo uses sustainable packaging to reduce environmental impact. Choosing natural pet food isn't just better for your furry friend - it's better for the world they live in.